Organisational Creativity from a Multi-Approach Perspective

Abstract

Organisational creativity reflects the character and strength of organisations, as well as the extent of their interaction with both the internal and the external environment. It constitutes an urgent and important necessity, particularly at present, for the survival, continuity, and advancement of organisations, as well as for enhancing the quality of the ideas, products, and services they provide. Organisational creativity refers to the generation of new ideas capable of revitalising and energising the organisation by fostering a climate of competitiveness with other organisations while also providing a degree of well-being for customers and society in general at both the local and global levels. Through this study, we seek to provide a diagnostic overview of contemporary theoretical approaches to organisational creativity in both Arab and global contexts by defining its concept, highlighting its dimensions and importance, and examining the perspectives of several major schools of management thought, namely, the classical school, the behavioural school, the systems school, the contingency school, and the Islamic school. The study also provides a diagnostic evaluation of each of these schools regarding their views on organisational creativity.